Our Leadership

Jeff Martin

Vice President of Delivery
Laura Brewer-Blair

Laura Brewer-Blair

Director of Talent & Culture
Shell Black —– President

Shell Black


Kurt Seibert

Director of Sales

Marnee Lott

Director of Marketing

Our leadership team has been working with Salesforce since its early days — whether tapping into benefits as customers, selling professional services, or delivering comprehensive customer relationship management (CRM) solutions. We combine our passion for Salesforce with the business acumen and expertise we’ve cultivated over the decades. At ShellBlack, we’re Salesforce fans who love what we do!

Our core values

  • Customer Success — We empower our clients through innovative thinking, technical expertise, and determination.
  • One Team — A diverse and enthusiastic group that holds ourselves accountable and actively supports and listens to each other.
  • ShellBlazers — We are curious tinkerers and learners who are passionate about and actively contribute to the Salesforce community.

Our story

Founder and President Shell Black tells the story of how he grew his Salesforce practice into a Financial Services focused consulting company with more than 50 team members across the United States.

Consider these Salesforce stats

The ShellBlack team is built on Salesforce community leadership, lifelong learning, and diverse perspectives. We’re proud to have three Salesforce MVPs on staff, along with consultants who are certified in a number of highly specialized areas. These are just a few of the reasons our exclusive Salesforce focus is driving powerful results in the financial services industry and others.

Dreamforce Presentations
Avg # of Certs per Team Member
Avg # of years Salesforce experience


Demand a team that values certification
Certification from Salesforce is an endorsement that your consulting partner knows how to unlock the power of the platform. With annual maintenance exams required to stay certified, these vital Salesforce credentials ensure that ShellBlack consultants stay up-to-date on the latest features and developments.


Sales Cloud Consultant Certification
Service Cloud Consultant Certification
Experience Cloud Consultant Certification
Field Service Consultant Certification
Education Cloud Consultant Certification
CPQ Specialist Certification

Architect,  Design & Developer

Application Architect Certification
System Architect Certification
Data Architecture and Management Designer Certification
Development Lifecycle and Deployment Designer Certification
Sharing and Visibility Certification
Integration Architecture Designer Certification
Identity and Access Management Designer Certification
Platform Developer I Certification


Pardot Specialist Certification
Marketing Cloud Email Specialist Certification
Pardot Consultant Certification
Marketing Cloud Consultant Certification
Marketing Cloud Administrator Certification
Marketing Cloud Developer Certification


Administrator Certification
Advanced Administrator Certification
Platform App Developer Certification

ShellBlazers in the Community

Shell Black was blazing his own trails long before the Salesforce Trailblazer community officially existed. An avid blogger, Shell was producing whiteboard videos, sharing content, answering questions, and connecting to fellow admins and Salesforce enthusiasts in engaging ways. That altruism earned Shell Black recognition for six years as a Salesforce MVP, and eventually landed him in the MVP Hall of Fame.

Community DNA still drives our team. As a collective, we’re leading Trailblazer Community Groups, speaking at Dreamforce, podcasting, blogging, answering questions, running and sponsoring regional community events, and much, much more.

Salesforce MVP logo