Articles on the Web

7/29/2019Marketing Cloud Blog: Marketing Cloud Connector – Uncovering the Mystery
5/1/2019CMSWire: Salesforce’s Major Outage Reinforces Pitfalls of Cloud Software World
11/1/2017AppExchange: The Dreamforce 17 AppExchange Recap eBook – Shell Black quoted on page 7
9/1/2017Salesforce Admin Blog: Shell Black’s guest blog post Migrating to Lightning Experience from Classic
2/1/2017Salesforce Blog: Shell Black’s article Your Salesforce Administrator is a Key Partner in Your Company’s Success
3/1/2016RevEngine Marketing: The Vanishing MQL – Are Your Salesforce Contacts Lost In Space?
9/1/2015 – Capital One Spark Business IQ: Project Business Volume With Available Data
9/1/2015InsideSales.com Blog: 4 Strategies for Training Employees of Salesforce & Other Saas Products
8/1/2015Salesforce on SlideShare: Dreamforce 15 Admin Track Expert Picks (Shell Black on Slide 12)
7/1/2015 – Salesforce Admin Digest: Highlights Shell Black’s 5 Tips On How To Drive Fanatical User Adoption
3/1/2014Carol Roth: Advice for Entrepreneurs Starting New Businesses (Shell Black Provides Tip #112)
2/1/2014 – GoFireYourself.com: 20 Entrepreneurs Admit Their Worst Failures
1/1/2014 – Panaya.com: Why Salesforce Flexibility Interrupt with your Change Management
9/1/2013 – Clikipedia: Advice for Companies Moving to the Cloud and Common Misconceptions and Tips
7/1/2013CIO: What to Look for When Hiring an IT Consultant (Shell Black Provides Tip #4)
6/1/2013 – CEO Blog Nation (HEARpreneur): Why did you start your business
3/1/2012SearchCRM: Marketing group tidies up data migration mess in Salesforce launch

Dreamforce Appearances

9/26/2018Dreamforce 2018: Transition to the Lightning Experience: Pro Tips, Tools, and a Transition Strategy – Moscone West, Room 2004
11/8/2017 – Dreamforce 2017: Planning Your Migration to the Lightning Experience – Four Steps to Success – Moscone West Rm 2002
11/6/2017 – Dreamforce 2017: Build a Sales Machine! Essential AppExchange Apps to Improve Productivity – Marriott Marquis Hotel, Foothill G1-G2
11/6/2017 – Dreamforce 2017: Planning Your Migration to the Lightning Experience – Four Steps to Success – Moscone West 2002
10/7/2016Dreamforce 2016: Effective End User Training for the Lightning Experience – Moscone West, 2007
10/5/2016Dreamforce 2016: Effective End User Training for the Lightning Experience – Hilton San Francisco Union Square Hotel, Grand Ballroom B
10/4/2016 – Dreamforce 2016: Create an Inside Sales Powerhouse with AppExchange Apps – Moscone West, 2011
9/18/2015Dreamforce 2015: Strategies for Training End Users – Metreon AMC Theaters, Metreon Theater 7
9/17/2015 – Dreamforce 2015: Admin Zone – Reports and Dashboards Booth – Moscone West – Floor 2
9/17/2015 – Dreamforce 2015: Admin Zone – Setup Salesforce Booth – Moscone West – Floor 2
9/17/2015 – Dreamforce 2015: Admin Zone – Welcome / Info Desk – Moscone West – Floor 2
9/16/2015 – Dreamforce 2015: Strategies for Training End Users – Metreon AMC Theaters, Metreon Theater 7
9/16/2015Meet the Salesforce MVPs at Dreamforce: Golden Gate Taproom
10/15/2014 – Dreamforce 2014: Admin Zone – Admin Hero Analytics Booth – Moscone West – Floor 2
10/15/2014 – Dreamforce 2014: Admin Zone – Admin Hero Security Booth – Wednesday 9:00am-11:30am PST, Moscone West – Floor 2
10/15/2014 – Dreamforce 2014: Admin Zone – Admin Hero User Training Booth – Moscone West – Floor 2
10/15/2014 – Dreamforce 2014: Shell Black interviewed by Peter Coffee onstage just prior to the “ReImagine Everything” Keynote featuring Al Gore, Neil Young and Arianna Huffington – October 2014
10/14/2014 – Dreamforce 2014: Salesforce Admin Fundamentals: The Sales Cloud – San Francisco Marriott Marquis – Golden Gate A
11/21/2013 – Dreamforce 2013: Community Success Zone Genius Bar – Hilton San Francisco Union Square – Grand Ball Room
11/20/2013 – Dreamforce 2013: Salesforce Fundamentals: Strategy for Opportunity – Wednesday, November 20 at 9 am, San Francisco Marriott Marquis – Yerba Buena – Salon 9
11/18/2013 – Dreamforce 2013: Everything’s Bigger In Texas: The Reality Behind Running a Salesforce Practice – Hilton San Francisco Union Square – Golden Gate 3/4/5
11/18/2013 – Dreamforce 2013: Salesforce Fundamentals: Strategy for Campaign and Lead Management – San Francisco Marriott Marquis – Golden Gate B

Influencer

4/1/2018Top Salesforce Blogs 2018 – via Whatfix
10/1/2017 – Top Salesforce Influencers for 2017 – via MindTouch
2/1/2017Apttus Blog: ShellBlack WhiteBoard named one of the 7 Best Free Salesforce Training Resources
11/1/2016 – Top Salesforce Influencers for 2016 – via MindTouch
10/1/2014 – Dreamforce 2014 Sales Hub: Shell Black is #6 on this list of 50 Sales Experts to Follow at Dreamforce 14
2/1/2014Red Argyle: Salesforce People To Follow On Twitter (Shell Black #8)
11/1/2013 – AllSalesforce: 50 People You Have To Meet At Dreamforce
11/1/2013 – RingLead: Top Salesforce Influencers You Need to Follow
5/1/2017AppMavericks video: interview with Bigtincan Co-founder and CEO David Keane
5/1/2017Thinkaholics video: interview with Thinkaholics founder Jerry Whittington at Texas Dreamin’
7/1/2016AppMavericks video: interview with Brainshark CEO Greg Flynn
1/1/2015AppMavericks video: interview with Willy Leichter of CipherCloud
9/1/2014AppMavericks video: interview with Greg Ryan of Canon
8/1/2014AppMavericks video: interview with John Lankes of GPS Dashboard

Podcasts

1/13/2019Cloudforce Collective Podcast #11 – Super Event Squad
9/1/2015Good Day Sir Podcast: Surface Up – recorded live from the Podcast Booth in the Admin Zone at Dreamforce
5/1/2015Good Day Sir Podcast: Rapid and Passionate – Shell Black is the in-studio guest
10/1/2014 – Cloudlife Podcast: Dreamforce 14 Recap recorded live from the Podcast Booth in the Admin Zone at Dreamforce
3/1/2014Button Click Admin Podcast: Shell Black on Consulting and Whiteboards
12/1/2013Good Day Sir Podcast: Safety Goggles Are Not Rock ‘n’ Roll (first 5 minutes is about ShellBlack.com) – December 2013

Public Speaking

9/27/2019WITness Success Speaker, “Obstacles to Opportunities: Navigating Your Career”, Nashville, TN
8/21/2019 – Madison, WI – Salesforce Circles of Success Presentation on Trailblazer Community Groups
8/15/2019Salesforce World Tour – Consulting Career Panelist, Dallas, TX
8/8/2019MidWest Dreamin 2019 – From Zero to Hero, Getting Started with Einstein Analytics, Chicago, IL
8/8/2019Midwest Dreamin 2019 – Gain Traction with Lightning Report Builder, Chicago, IL
8/1/2019Ft Worth Salesforce B2C Marketer Meetup, Ft Worth, TX
7/31/2019Co-Leader of Forcelandia, an annual developer-oriented community event, Portland, OR
5/29/2019Golden Hoodie Recipient at TrailheaDX, San Francisco, CA
5/29/2019TrailheaDX Keynote Feature Story, on RAD Women, San Francisco, CA
5/14/2019Salesforce Equality Award Recipient for RAD Women, Museum of Women in the Arts, Washington DC
5/11/2019Chicago Salesforce Saturday – Lead Intro to Flow Builder / Build an Account Reassignment Wizard Project Workshop, Chicago, IL
1/1/2019Madison Salesforce Saturday Co-Leader, Madison, WI
1/1/2019Madison Salesforce User Group Co-Leader, Madison, WI
1/1/2019Portland Salesforce Developer Group Co-Leader, Portland, OR
6/15/2018 – Texas Dreamin’ 2018: Presented Planning Your Migration to the Lightning Experience – Four Steps to Success
6/9/2018Salesforce for Youth 2018: Presented a Trailhead module to students – Cozby Library and Community Commons
7/25/2017 – Salesforce MVP Panel: Salesforce Academic Alliance – Brookhaven Community College – Bldg X Room 1091
6/24/2017Salesforce for Youth 2017: Presented the Salesforce Data Model to students – Cozby Library and Community Commons
5/11/2017Texas Dreamin’ 2017: Brand U – Learn How To Create Your Personal Brand – Maxmillian Room, Driskill Hotel Austin TX
6/23/2016 – Cloud Services Community: “Building a Cloud Practice: The Real Answers” – Dallas Tower Club
6/22/2016DFW Girly Geeks/Women In Tech: – Salesforce MVP Panel – Addison TX
8/27/2015San Antonio User Group: Shell Black joins up with four other Salesforce MVPs
8/1/2013MVP Summit 2013: Career Fireside Chat panelist along with Kyla Longe, Brad Gross and Rhonda Ross
9/1/2011Dallas Salesforce User Group: Presenting with Matt Lamb on Configuring Salesforce for Usability

Salesforce MVP Program

3/1/2018Salesforce Blog: The Newest Class of MVPs Has Arrived (Shell Black renewed as a MVP for a sixth year)
2/1/2017Salesforce Blog: Introducing Our Winter 2017 Class of Salesforce MVPs (Shell Black renewed as a MVP for a fifth year)
2/1/2016Salesforce Blog: Announcing Our Newest Class of MVPs (Shell Black renewed as a MVP for fourth year)
11/1/2014Salesforce Blog: These New Winter ’15 MVPs Warm Our Hearts (Shell Black renewed as a MVP for third year)
1/1/2014Salesforce Blog: Announcing the 10th Class of MVPs (Shell Black awarded MVP status for second year in a row)
11/1/2012Salesforce Blog: The Cream Has Risen to the Top – Again! (Shell Black inducted as a MVP)

Sponsorships

6/1/2018 – Texas Dreamin’ 2018: Platinum Sponsor – June 2018
5/11/2017Texas Dreamin’ 2017: Platinum Sponsor – May 2017

Training Presentations

11/1/2017Planning Your Migration to the Lightning Experience – (Dreamforce 2017)
5/1/2017Brand U – Learn How To Create Your Personal Brand – (Texas Dreamin’)
9/1/2015Strategies for Training End Users – (Dreamforce 2015)
12/1/2013Introduction to Campaigns in Salesforce
9/1/2012An Overview on Merging Salesforce Orgs
9/1/2012Best Practices for Managing an Inside Sales Team with Salesforce
9/1/2011Configuring Salesforce for Usability – Dallas User Group