Author Archives: shellblack

Mind the Gap: Why migrating to Lightning is good, but don’t turn Classic off just yet

The London Tube has a friendly reminder every time you use their services. They always say "Mind the Gap." This is meant to remind you that there is a physical gap between the platform and the tube. The gap doesn’t … Continue reading

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10 Rules For A Successful Salesforce Administrator

When working with my Clients I’m reminded that part of my job is to sound like your high school gym teacher and drill the fundamentals of Salesforce every day – over and over and over. I tend to keep emphasizing … Continue reading

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Texas Dreamin’ 2017 Austin TX May 11-12

ShellBlack.com is proud to announce that we will be a Platinum Sponsor of Texas Dreamin’ for 2017. This year’s inaugural event will be at the Driskill hotel in the State’s capital city (604 Brazos St, Austin TX 78701), and will … Continue reading

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Will moving to Lightning be your New Year’s resolution?

2017 is here, and for many of us, that comes with New Year’s resolutions. As a Salesforce Administrator, you could tackle a lot of things. You could do some long overdue housecleaning and go through that ever-growing folder of reports … Continue reading

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2016 MVP Event Chicago July 18 – 19

Sunday – Travel Day I’m off to my fourth MVP Summit. Sunday starts with a mechanical issue with my plane. After sitting on the tarmac we return to the gate and board another plane. I’ll be lucky if I make … Continue reading

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Five Lessons Learned Implementing Pardot

Over the last six months we’ve started using Pardot internally, and that experience has certainly brought us a different perspective on the Pardot implementation process. The wisdom gained during that time, coupled with our prior client implementations has helped us … Continue reading

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Salesforce Classic is Dead – Get Over It!

There, I said it. I know many¬†of you have been thinking it as well as the writing has been on the wall since Dreamforce. Did you not see the signs along the way? Almost all Salesforce product presentations have been … Continue reading

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Six Types of Salesforce Requests

The adaptability of the Salesforce platform is often a key selling feature for any business user. The ability to change my mind and have the system update accordingly with limited IT cycles is music to their ears. But this music … Continue reading

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Salesforce Certified App Builder

On June 18th, 2015 Salesforce sent an email to existing Salesforce Certified Developers letting them know that a beta program was being put together for a new certification – Salesforce Certified App Builder. Just as the Salesforce Consultant certification morphed … Continue reading

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2015 Salesforce MVP Summit

Travel Day At 4:50am my eye glances at the clock. What’s the point? The alarm is set to go off in ten minutes, so I roll out of bed and start getting ready for my 8am flight. Quick peak at … Continue reading

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