ShellBlack is celebrating its 15-year anniversary, so it seems appropriate to share how it all started, as well as some key decisions (and mistakes) made along the way that have shaped our success. A little background first … I was introduced to Salesforce in 2005 by a former boss and mentor who had started a…
Now Everyone’s an Einstein AI. You couldn’t miss it at Dreamforce. It was everywhere — signage, sessions, and news coverage. As dawn rose on the first day of Dreamforce (Tuesday, Sept. 12), AI product announcements were already flooding social feeds as the news embargo broke hours before Salesforce CEO Marc Benioff’s Dreamforce 2023 AI keynote…
ShellBlack is excited to announce our selection as an honoree in the Dallas Business Journal’s 2022 Best Places to Work Awards. The award is presented annually by the Dallas Business Journal to respected employers in the North Texas region. This year’s nominees included more than 300 companies competing in five categories, based on size. Only…
Is Dreamforce Back? That was the big question for me months ago as I registered for Dreamforce, made hotel reservations, and booked my flight. Rumor was that the conference would be constrained to 30,000 attendees, partly because the service industry in San Francisco had not fully recovered from the pandemic. Who would be attending? Would…
2020 will forever be remembered as the year our world was turned upside down by a virus. As I write this blog, some states are considering loosening up the stay at home restrictions and allowing certain “non-essential” businesses to open back up, with a phased approach. It will be months before we all return to…
On Monday November 18, 2019, Salesforce invited media guests to the Salesforce Tower to reveal news and product announcements on the eve of Dreamforce. On the forefront of my mind was if the acquisition of Tableau was in fact completed. In case you missed it, Salesforce announced their acquisition of Tableau on August 1, 2019…
In addition to ShellBlack.com being a Platinum Sponsor this year, our team is also leading five of the breakout sessions. Whether you are a Salesforce admin, a developer, or a Pardot user, you are sure to find a session right for you. For more info, or to register, visit TexasDreamin.org. Shell Black – President, Salesforce MVP Friday, June 15,…
ShellBlack.com is proud to announce that we will be a Platinum Sponsor of Texas Dreamin’ for 2017. This year’s inaugural event will be at the Driskill hotel in the State’s capital city (604 Brazos St, Austin TX 78701), and will run from Thursday May 11 to Friday May 12, 2017. So what’s all the fuss…
Sunday – Travel Day I’m off to my fourth MVP Summit. Sunday starts with a mechanical issue with my plane. After sitting on the tarmac we return to the gate and board another plane. I’ll be lucky if I make my dinner date tonight with Geraldine Gray, Jason Lawrence and Garry Polmateer (my co-presenters for…
Travel Day At 4:50am my eye glances at the clock. What’s the point? The alarm is set to go off in ten minutes, so I roll out of bed and start getting ready for my 8am flight. Quick peak at email, shut down the laptop and I head out. Driving in the light early morning…
