NOTE: This blog post was created in June of 2010 (a lot has changed since then) I recently had an opportunity to look at Eloqua and Marketo in depth for automating mass emails (Q1 2010). We first started off with a Forrester report entitled “B2B Lead Management Automation Market Overview” dated 9/22/2009. Both Marketo and…
In my opinion, SEO (Search Engine Optimization) and PPC (Pay-per-click) or paid website traffic (banner ads or other listings) both have their place in a marketing budget. You need to do both if the Internet is part of lead generation or revenue strategy. Make no mistake, SEO is not free. It needs to be actively…
Google Adwords API to Salesforce.com is not perfect. In fact, it is not uncommon in my experience with a website that receives approximately a 1,000 Web-to-Leads a week for the Google API to miss (provide no data) for quite a few leads every week. Don’t get me wrong – it’s a nice way to jump-start…
What about training for the initial exams? The best place to start is with the Salesforce Certification site (AKA Trailhead). Find the link the link to the Study Guides to get an idea of what is covered with each exam. In the study guide there are some sample questions to test your existing knowledge to…
Prepping for a maintenance exam, or Release Exam, is pretty much like studying for any test. First thing you need to do is watch the webinar that is prepared by Salesforce. Once you have become certified, links to the maintenance exam webinars are sent to you via email from Salesforce.com shortly after a product release….
The Dallas Salesforce User’s Group is a fairly active monthly meeting. Time is dedicated to news, new features, guest speakers, and “Admins helping Admins.” “Admins helping Admins” is an open and informal forum where people ask the group Salesforce.com questions from the simple to the complex. The questions cover the gamut of configuration, to integration…
If I have my people straight, the keynote was delivered by Hilarie Koplow-McAdams, EVP of Worldwide Sales. I thought she did a fabulous communicating Benioff’s vision of cloud computing, specifically the transition of accessing the cloud from mobile devices. Also shown at the Cloudforce 2 Tour was this opening video. If you haven’t seen it…
ShellBlack.com is a Salesforce Consulting Partner with certified professionals located in Dallas Texas. We help companies of all sizes maximize their CRM investment by providing elegant Salesforce solutions that facilitate how you market, sell and support your customers. Learn more about the Salesforce professional services we offer to our clients. Learn more about our Salesforce…
Do I really need a Certified Consultant to implement Salesforce.com? In short, yes. Salesforce.com’s complexity is growing at an amazing rate. Thier agile development model allows them to release huge amounts of new features with each seasonal release. The changes can be so significant release to release that it is not uncommon that Salesforce.com certified…
If your company is running 100% on Salesforce.com, you can ignore my little diatribe below. In most instances Salesforce (the new kid on the block) will have to coexist with legacy tools or alternative tools. Détente – A word made popular by Henry Kissinger during the cold war meaning “peaceful coexistence.” Why IT Departments Hate…
