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Thinking Lean: The Importance of Defining a Minimum Viable Product
Human nature has conditioned us to want the shiny, new, highest-trimmed model of nearly everything — phones, cars, and even Salesforce! The powerful Salesforce marketing engine wants you to see how efficient your users will be when you purchase 20 SKUs — and those bundled deals make it difficult to resist! So you purchase all…
Financial Services Cloud: Lead Conversion
Wealth advisors work with many types of clients. Some people and families have straightforward wealth management needs, while others may benefit from more comprehensive financial planning to evaluate and explore relevant insurance solutions. Other types of clients include corporations looking for a knowledgeable advisor to help manage their 401(k) or group benefits such as group…
Financial Services Cloud: 5 Customizations
Consultants at ShellBlack work with many clients in Financial Services Cloud (FSC). With a few small customizations to this robust platform, our certified Salesforce consultants can make information clearer and easier for the end user to identify. Here are five of our favorite frequently used customizations: 1 — Reduce Reciprocal Roles duplication Households can have…
TAILORING WEALTH ADVISOR SOFTWARE TO TRACK SERVICE LEVELS
One reason wealth advisors use segmentation to divide their book of business is to track client service levels. Advisors have different service levels for each tier of clients. Some advisors have a very planning-centric practice with many subjects they can discuss with their clients in depth — and not just in an annual meeting, but…
Why ShellBlack?
ShellBlack delivers the technical expertise and innovative thinking Financial Services clients need for success when implementing Salesforce, enhancing an existing Salesforce org, or purchasing new Salesforce products such as Pardot, Marketing Cloud, or Experience Cloud. Transcription of the video: Our Salesforce customers come in many shapes and sizes, but generally, there are three reasons…
Financial Services Cloud: Wealth Management Teams
Until recently, wealth advisors as a whole had a reputation for working alone. But this solitary business model is changing — and with good reason. Working in teams improves efficiency for wealth advisors, which explains why some of the most successful financial advisors these days are part of a wealth management team. It’s an approach…
Financial Services Cloud: Data Migration Considerations
ShellBlack consultants work with many clients who are not only moving to Salesforce, but must simultaneously contend with a complex data migration. It’s a highly specialized process, which is why ShellBlack has dedicated data specialists to assist each client through their data needs in order to effectively migrate their data. As you prepare to move…
Financial Services Cloud: Onboarding New Clients
As a financial advisor, preparing and presenting a client’s financial plan is just the first step. When the client decides to move forward with your recommendations, having a clear and effective onboarding process is essential. Advisors have many necessary steps to bring new clients into their systems. There can be many systems involved, and in…
Financial Services Cloud: Manage Multiple Client Addresses
Like most businesses, wealth management firms need to keep track of clients’ addresses. Some clients have jobs that require them to move frequently — whether it’s an athlete moving to a new training location or a consulting professional whose job location changes as work is completed and a new job starts. Some high net worth…