When working with my Clients I’m reminded that part of my job is to sound like your high school gym teacher and drill the fundamentals of Salesforce every day – over and over and over. I tend to keep emphasizing best practices, because as an Admin, you’re going to rely on this foundation of knowledge…
ShellBlack.com is proud to announce that we will be a Platinum Sponsor of Texas Dreamin’ for 2017. This year’s inaugural event will be at the Driskill hotel in the State’s capital city (604 Brazos St, Austin TX 78701), and will run from Thursday May 11 to Friday May 12, 2017. So what’s all the fuss…
2017 is here, and for many of us, that comes with New Year’s resolutions. As a Salesforce Administrator, you could tackle a lot of things. You could do some long overdue housecleaning and go through that ever-growing folder of reports and delete the ones that never get used. You could be slightly more ambitious and…
Sunday – Travel Day I’m off to my fourth MVP Summit. Sunday starts with a mechanical issue with my plane. After sitting on the tarmac we return to the gate and board another plane. I’ll be lucky if I make my dinner date tonight with Geraldine Gray, Jason Lawrence and Garry Polmateer (my co-presenters for…
Note: Pardot was renamed in April 2022. The new name is Marketing Cloud Account Engagement Over the last six months we’ve started using Pardot internally, and that experience has certainly brought us a different perspective on the Pardot implementation process. The wisdom gained during that time, coupled with our prior client implementations has helped us…
There, I said it. I know many of you have been thinking it as well as the writing has been on the wall since Dreamforce. Did you not see the signs along the way? Almost all Salesforce product presentations have been in the Lightning Experience since Dreamforce Release Notes are now making the point that certain…
The adaptability of the Salesforce platform is often a key selling feature for any business user. The ability to change my mind and have the system update accordingly with limited IT cycles is music to their ears. But this music masterpiece quickly turns into a somber tune if the development and administrator teams are not…
On June 18th, 2015 Salesforce sent an email to existing Salesforce Certified Developers letting them know that a beta program was being put together for a new certification – Salesforce Certified App Builder. Just as the Salesforce Consultant certification morphed into two new certifications back in 2011 (Sales Could Consultant and Service Cloud Consultant), the…
Travel Day At 4:50am my eye glances at the clock. What’s the point? The alarm is set to go off in ten minutes, so I roll out of bed and start getting ready for my 8am flight. Quick peak at email, shut down the laptop and I head out. Driving in the light early morning…
As a Salesforce MVP I’m frequently asked what did I do to get recognized and become an MVP. It all starts with getting involved with the Salesforce Community and giving back your time and knowledge. Another thing to realize is that there is no single path in this journey. For many I don’t think it’s a conscious effort….