When Salesforce solutions meet Formstack data-capture capabilities, cumbersome processes can quickly transform into fast, accurate workflows. As a trusted Salesforce consulting firm specializing in the Financial Services sector, ShellBlack leverages native Formstack Forms within Salesforce to create highly efficient digital workflows with no-code forms, documents, and signatures. The highlights below outline four real-world use cases from our joint webinar to help clients streamline their data processes in Salesforce. To watch the webinar in its entirety, click here.

Use Case #1: Streamlining a complex form-submission process to speed processing time and reduce follow-up

An insurance firm needed a more efficient way to collect pre-underwriting forms and documents from their prospective clients before the carrier could be selected. The original process took four to five days and required constant reminders and check-ins from their staff to complete the forms. By utilizing Formstack Forms and a Salesforce Experience Cloud site, ShellBlack was able to customize a solution that is branded, easy to use, and captures all of the necessary information efficiently. The turnaround time went from multiple days to averaging 24 hours or less. It also required much less involvement from the firm’s staff to follow up.

Use Case #2: Serving up a form for clients to easily and accurately update their information

A wealth firm needed a fast and accurate way to update client information each year. The existing process relied heavily on sending PDFs to clients to review, update, and return. This was time-consuming, required a lot of back-and-forth communication, and often led to inaccurate updates — or no updates at all. After configuring a Formstack Form, the firm is now able to send each client an email with a form link containing prefilled information. The client can easily accept or update the information and submit the form. Once submitted, the form is saved on the Household record as a PDF that the firm can review and keep for historical data. The firm has seen an increase in the number of completed forms returned, as well as improved accuracy of the data in Salesforce.

Use Case #3: Digitizing and automating information capture for a new client advisor meeting

A wealth management firm wanted to create a paperless, automated process to capture prospective client information for the initial advisor meeting. After working with ShellBlack, a Formstack Form was created that can be emailed to the prospective investment client. Upon submission of the form, a Salesforce automation creates a new Lead record and assigns the record to the appropriate advisor, aligned by their areas of expertise. Advisors also have easy access to key information to conduct the initial meeting.

Use Case #4: Debugging the client experience with native tech for easy access to required forms

A wealth firm had a very complex process that relied heavily on legacy code. For compliance purposes, they require an investor policy statement from all new clients and an update from existing clients every three years. By adding a Formstack Form to its website, the firm could simplify its authentication process, serve up the form and relevant information to each client, and automatically kick off an internal approval process if the completed form passes validation criteria. The new process sends the document to compliance personnel for a side-by-side comparison with the existing record. If approved, the client’s information in Salesforce is automatically updated. All of this was accomplished using native functionality in Salesforce and Formstack, replacing years of outdated and cumbersome custom code.

Conclusion

With ShellBlack’s expertise around Formstack’s native-to-Salesforce solution, you can ensure that your data is always up-to-date and accurate, allowing you to easily manage your team’s progress and automate tasks. Just as importantly, the user-friendly forms and workflow automations free up more time for advisors to focus on high-value tasks that drive client satisfaction. To learn more about integrated, automated data capture, contact ShellBlack today.