How I found the Salesforce Community and became an MVP How I found the Salesforce Community and became an MVP
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      • Marketing Cloud Account Engagement
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      • Merging CRMs
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      • Financial Services Cloud
      • Marketing Cloud Account Engagement
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    • Multi-Custodial Data Aggregator
    • FSC Implementation Accelerator for Wealth Firms
    • Business Process Launcher
    • Household Relationship Manager
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    • Recurring Process Manager
  • Industry Focus
    • Wealth Management
    • Banks & Credit Unions
    • Insurance & Benefits
    • Mortgage & Lending
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Home / Articles Posted by Shell Black ( - Page 4)

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How I found the Salesforce Community and became an MVP

As a Salesforce MVP I’m frequently asked what did I do to get recognized and become an MVP. It all starts with getting involved with the Salesforce Community and giving back your time and knowledge. Another thing to realize is that there is no single path in this journey. For many I don’t think it’s a conscious effort….

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How to Mass Email Contacts That Didn’t Open Your Last Email

I had an interesting inquiry come across our website recently. The individual wanted to know if there was an easy way to email Contacts that didn’t open up his last mass email. Actually there is! As a prerequisite for this to work, the last mass email needed to have used an HTML email template created in Salesforce….

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Who is my Salesforce Account Executive (AE)?

One of the things we ask new and prospective clients is “Who is you Salesforce Account Executive?” As a courtesy we like to let Salesforce know when we’re working with one of their customers. For various reasons, many don’t know who is their Salesforce rep, but there is a very easy way to find out!…

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Creating Custom Apps in Salesforce

In this episode of ShellBlack Whiteboard we discuss what is an “App” in Salesforce – which is simply a collection of tabs that are assigned to users through their Profile. Shell walks through how to create a custom App in “Setup” and add a custom logo. Lastly Shell covers how licenses and Salesforce editions come…

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Preparing for Your Salesforce.com Administrator Certification CRT101

It’s my understanding that Salesforce launched CRT101, “Preparing for your Salesforce.com Administrator Certification.” last year at Dreamforce. It’s a 1-day class and costs $850 per student (plus tax by the way!). I had received an email from certification@Salesforce.com on December 29, 2014 with the subject line “Salesforce Certified! Has a nice ring to it, right?”…

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Custom Objects in a “Many to Many” Data Relationship

In this episode of ShellBlack Whiteboard we finish up our series on custom objects with a “many-to-many” data relationship. Shell walks us through an example of registering for Dreamforce to illustration how a custom object with two lookup relationships becomes a “join” object in the database. View this video on YouTube: http://youtu.be/PArdXLnSJv0 Part 1 on Custom Objects: Introduction…

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Custom Objects in a “Master-Detail” Data Relationship

In this episode of ShellBlack Whiteboard we dive further into custom objects, and more specifically, custom objects in a “master-detail” data relationships. Shell walks us through an example of a master-detail relationship using an Expense Report. Because of this data relationship, records can be tabulated using Roll-up Summary fields. This can be very helpful in…

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Introduction to Custom Objects

In this episode of ShellBlack Whiteboard we introduce Custom Objects – a way to extend the Salesforce database and track information that is not a good fit for Standard Objects. Though covered in more depth in other episodes, Shell goes over how you leverage a lookup field to relate or tie a custom object to…

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Salesforce Record Types and Page Layouts

In this episode of ShellBlack Whiteboard we introduce Records Types – a way not only to segment pick list values for different “flavors” of records, but also how they work with page layouts to further tailor the user experience. We discuss what happens when a Profile has access to more than one Record Type when you…

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Delivering Effective Salesforce End-User Training

After many weeks of meetings capturing requirements and late nights configuring Salesforce, you’ve implemented some great processes. The configuration is tight, workflows are streamlined, the data was correctly migrated, and the dashboards are stunning. Great job. You’re done – right? Not quite yet. One of the most cited reasons why CRM implementations fail is that…

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