Registered investment advisors (RIAs) operate in an increasingly complex environment. Client expectations are rising, compliance demands are growing, and differentiation in a competitive landscape is critical. As firms grow, the technology that once served them well begins to fall short, prompting many RIAs to make a strategic switch to Salesforce Financial Services Cloud (FSC). Why?…
Welcome to the Salesforce Agentic Enterprise It was only two short years ago, at Dreamforce 2023, that Marc Benioff took a cautionary stance toward artificial intelligence (AI), using his keynote address to warn that AI could lead to a dystopian future. This year, the emphasis on hallucinations or the need for AI governance was completely…
Training That Scales: How ShellBlack Helped a $29B RIA Train for Today — and Tomorrow Training is one of the most critical — and often underestimated — factors in successful Salesforce adoption. This was especially true for a large registered investment advisor (RIA) firm based in New York with $29 billion in accounts under management…
Salesforce launched Financial Services Cloud (FSC) in 2016 as a managed package tailored specifically for wealth management firms, registered investment advisors (RIAs), and other financial services organizations. This initial version provided an industry-specific data model and pre-built features designed to streamline client management, householding, and financial account tracking within Salesforce. In 2019, Salesforce began moving…
ShellBlack is celebrating its 15-year anniversary, so it seems appropriate to share how it all started, as well as some key decisions (and mistakes) made along the way that have shaped our success. A little background first … I was introduced to Salesforce in 2005 by a former boss and mentor who had started a…
Unlocking the Power of Multi-Custodial Data Aggregation for RIAs In today’s digital-first wealth management landscape, client expectations are evolving as rapidly as technology. Real-time insights, personalized service, and seamless access to comprehensive financial data are no longer just nice to have — they’re essential. In a recent joint webinar, industry leaders came together to address…
At the inaugural Financial Planning Advise AI conference in Las Vegas, ShellBlack joined an impressive slate of industry experts to unpack the impact of artificial intelligence (AI) for financial advisors. No matter the size of the financial firm, AI has the potential to help advisors nurture client relationships and grow the business more efficiently. President…
This blog post combines key takeaways from two sessions conducted by RBC Wealth Management at Dreamforce 2024: “How RBC Uses Einstein and Model Builder to Safely Deploy AI” and “Enhancing Wealth Advisors with AI & Strategic Partners.” In recent years, RBC Wealth Management has emerged as a forerunner for Salesforce to demonstrate the art of…
Key Takeaways and Themes from Dreamforce 2024 Dreamforce 2024 has come and gone. It was a whirlwind of information, presentations, and announcements that I’ll try to condense into a dozen or so key takeaways. Where possible, I’ll focus on themes with the greatest relevance to the Salesforce wealth cloud to resonate with our readers, customers,…
In the dynamic landscape of wealth management, catering to the needs of High Net Worth (HNW) and Ultra-High Net Worth (UHNW) clients is a valuable opportunity that requires a highly targeted approach. These clients are both discerning and astute; they seek a high level of personalization, uncompromising attention to detail, and a profound understanding of…