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Our Latest News

Financial Services Cloud: Manage Multiple Client Addresses

Like most businesses, wealth management firms need to keep track of clients’ addresses.  Some clients have jobs that require them to move frequently — whether it’s an athlete moving to a new training location or a consulting professional whose job location changes as work is completed and a new job starts. Some high net worth…

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Simplify and Succeed with Salesforce

For Financial Services clients looking to generate leads, re-engage existing clients or tackle complex business logic or data migrations, the ShellBlack team can help organizations simplify and succeed with Salesforce. Our engagements vary in size and scope from a single department to “wall to wall” — across hundreds or even thousands of employees.   Transcription…

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Activity Metrics: Track Activities Behind the Scenes

Financial Advisors often segment their books of business and develop client service models for each segment. Each segment has a different number of touch points, such as phone calls, emails, newsletters, events, or meetings.  In order to deliver the appropriate service level for each client, it’s essential to track all of the financial advisor’s activities….

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Automate Your Sales Process: Take Action Plans to the Next Level

Financial advisors who rise above the crowd are the ones who develop amazing, consistent experiences for their clients. These advisors make it their mission to ensure that each client enjoys the same exceptional level of service and attention — every time, from every advisor. Each time a client calls for service or comes in for…

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CUSTOMIZE YOUR BEST CRM SOLUTION FOR CLIENT MEETING PREP

Preparing for client meetings can be very time consuming as you work through the many steps that need to be done to prepare . . . Find last year’s notes and review what you’ve already discussed Follow up on what you told your client you would be discussing this year Find or create presentations to…

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Financial Services Cloud: Automate Service Requests

Servicing clients is easy with Salesforce case management functionality. Cases function as process-driven objects, which means they are flexible and can accommodate many internal processes (such as change of address, death of a client, or compliance-related requests). With a few custom fields, you can quickly customize these for your team. However, some advisors have a…

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Get to Know ShellBlack

Long before ShellBlack earned a reputation as one of the nation’s premier Salesforce consulting firms, our namesake was earning his stripes as a thought leader and highly sought-after problem solver. In this video profile, Shell discusses the company’s origins, the often-untapped potential of Salesforce, and the team’s passion for helping financial services clients achieve more….

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Pardot SSO – User Migration

A notable change Pardot announced recently is how you will log into Pardot Classic via the pi.pardot.com URL. Beginning with the Spring ’21 release [approx Feb 2021], Pardot’s current user authentication system will be discontinued and all users will be required to use the Salesforce single sign-on link (SSO). All Pardot users not enabled with…

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Achieving Email Compliance & Security in Financial Services Cloud

Regulated firms using Salesforce Financial Services Cloud (FSC) must take special care with respect to email compliance as a portion of the “books and records” section of the Securities Exchange Act (SEA). Because FSC can send, receive, and store email communication to clients’ financial accounts, it is essential to deliberately plan your compliance strategy for…

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Simplify Householding in Salesforce Financial Services Cloud

As a Salesforce partner ShellBlack has seen many products based on the platform over the years and one of the most successful to date has been Financial Services Cloud (FSC). Financial companies of all types are seeing the value of Salesforce, particularly with a solution tailored to their needs. Part of the value FSC offers…

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